“The auteur theory is a way of reading and appraising films through the imprint of an auteur (author), usually meant to be the director.”
“Film theory therefore became a critical practice which paralleled dominant modes of literary criticism complete with a ‘canon’ of great films which very simply were the particular directors best and most representative works.”
“A theory that the director is the chief creator of a film and gives it an individual style that is evident in all aspects of the finished product.”
Certain people are able to have a ‘stamp’ on their work, meaning that the audience could identify their film by not even reading the text: “Film Director”. These filmmakers build a reputation for themselves and therefore are abled to create a positive reaction to the audience to recommend them to other people. By creating at least one ‘great hit’, it causes a spark that grabs the attention of the audience in the hope to getting more and more people to view his/her work. Tim Burton has this ‘stamp’ and so, he has worked hard for it, and now see where he’s at now, successful.